8:00-9:00 Registration at the WITC-Superior Conference Center

Coffee and Refreshments Provided

9:00-9:45 Keynote Speaker

Eli Neiburger presents “Access Schmaccess”  (Conference Center)

Session 1 – 10:00-10:45   

• Creating a Picture Book Online (RM 112)
  • Constance T. Ross, Director, Madeline Island Public Library
  • Having written and published a couple of picture books using online tools, Constance T. Ross notes that “once you have created all the artwork and text, you can make the move to self publish and sell your work without breaking the bank (maybe even making a bit of a profit.) Patrons and staff are interested in learning how to self-publish this way. This is just another way a librarian can show just how much they know about almost everything”  Attendees can expect to see a demonstration of the cool tools available to the public.
• Discovering our Patrons using Google Analytics (113)
  • Mike Sheehan, Northern Waters Library Service
  • At Northern Waters Library Service in Ashland, Wisconsin, Google Analytics is being used to track how patrons use (and don’t use) the public library system’s website and shared catalog.  This has provided a wealth of information that can be used by library staff to improve the design of the website, identify geographic areas of users, improve marketing, and make needed adjustments to content so that items can be more readily found by patrons. This presentation will examine the data collected at NWLS using Google Analytics and discuss how you can get started using Google Analytics to learn about your patrons.
• Strategic Planning of Successful Library Programs (216)
  • Kathy B. Enger, Executive Director, Northern Lights Library Network
  • Strategic planning is an essential element for successful library services. Instead of sitting on the shelf, a strategic plan guides the values of the organization and places the mission and vision at the center of programs in order to measure success. Reporting results of library services is increasingly important as public funds become more restricted and as collaboration of services and sharing of resources becomes essential for rolling out successful library programs. This session provides an overview of successful strategic planning from incorporating library values into professional development activities to measuring the outcome of existing and new library programs.
• Science and Engineering Reference Resources for the General Librarian (RM 217)
  • Pam Enrici, Librarian, University of Minnesota-Duluth
  • Reference resources vary from library to library and no one library has all the resources. The first part of the presentation will discuss where you might send patrons for specialized resources (Internet (i.e. freely available) resources as well as those from other from other libraries) and the rest of the presentation will be a demonstrations and discussion of some of the resources. This presentation is designed so that public library staff as well as those from academic institutions can benefit. Although the presenter will have a set list of resources to cover, she will be responsive to needs of the audience and will show resources or give suggestions on where you can find a particular type of information that they might request.

Session 2 – 11:00 – 11:45 

• Working With Library Boards (RM 112)
  • John Thompson, Director, Indianhead Federated Library System, Director
  • The program will focus on working with your library and municipal boards.  Tips and tricks will be shared on how to build an effective relationship with your board and advocate for your library.
• The New New AskAway Virtural Reference in Wisconsin (RM 113)
  • Mark Beatty, Training Librarian, WiLS
  • The loss of LSTA funding support for the old AskAway state wide virtual reference service in Wisconsin meant it was time to reinvent the consortium. Research and trials and discussions with colleagues led to choosing the LibraryH3lp virtual reference service for the new look. Now the libraries are working to establish new approaches and relationships to deliver effective virtual reference services to their patrons. The consortium sights are on state wide service, delivered even better than before. Learn about this year of creating opportunities to try different approaches and to try on different ideas about virtual reference.
• Screencasting: How to Capture, Clip, Snip, Narrate and Annotate Training Content on the Cheap (RM 212 – Learning Resource Center)
  • Presenter:Adam Brisk, Learning Resource Center Technician, Wisconsin Indianhead Technical College
  • Hands-on demonstration of quick, easy tools that can be deployed into any library system to provide instruction content, reference resources, training materials and other supplements that will help your organization build a bedrock of great materials for your patrons.
• Online Digital History Collection for the Non-archivist (RM 216)
  • Laura Jacobs, UW-Superior Archives Archivist; and, Pat Maus University of Minnesota-Duluth Archives
  • Has your library got local history collections that you want to put online, but no expert to help you figure out all the pieces to get it done? Pat and Laura identify state groups that can help, and then walk you through the steps of identifying discrete collections, creating tracking forms, preparing items for digitization, and writing metadata according to best practices and standards. Includes discussion of copyright and fair use.
• Teaching eBooks (RM 217)
  • Teresa Schmidt, Director, Mercer Public Library
  • A patron walks into a library with a Nook, a Kindle, and an iPod… No, that’s not the setup to a joke: it’s day-to-day life in the modern public library. It’s a challenge to teach a library user to use one piece of technology, but with eReaders library staff are expected to be experts on a dozen different devices and teach their owners all in the same class.
    Presenter Teresa Schmidt has been teaching public library patrons to use their eBook readers since the first Kindle came out in 2007, and now regularly teaches library patrons to use the WPLC Digital Collection. Learn some of her tricks for taking users through the process of borrowing library titles for their device; look at some online resources for teaching staff and patrons how to use their devices; and get tips on what patrons really want (and need) to know about eBooks from their library.

Session 3 – 1:00 – 1:45   

• Simple Stats at UMD (RM 112)
  • Sunshine Carter, Librarian, University of Minnesota Duluth
  • This presentation will share how the University of Minnesota Duluth (UMD) Library created a desk statistics tracker in less than an hour using Forms in Google Docs. After using a paper tally for decades, the reference librarians wanted a quick, easy and digital way to record desk traffic. SimpleStats has allowed us to record and analyze transactions easily. Learn how to make a statistics tracker for your own library today!
• ELIS: Embedded Library Instruction Services (RM 113)
  • Michael F. Strahan, and SaraJane Tompkins, Lydia M. Olson Library, Northern Michigan University
  • A 11+ year collaboration between faculty and librarians at a Michigan comprehensive (II-A) university evolved from individual innovation to a campus-wide program, Embedded Library Instruction Services (ELIS). ELIS is introduced as a model for embedding personal librarian support and instruction in academic courses utilizing various course management systems. In 2009, ELIS became one of the library’s five strategic directions and part of the university’s Road Map to 2015. ELIS contains four elements necessary for successfully infusing library support with course instruction: library resources & services, course specific library instruction, librarian instructor collaboration, and student/faculty needs assessment. The presenters will discuss the history of embedded librarianship at Olson Library, define the four elements, discuss implementation, address factors affecting the quality of course instruction and student work, costs/benefits/challenges, and the future of ELIS. The ELIS model has been implemented in over 25 different programs through almost 150 different face-to-face web-enhanced, hybrid and online courses, and may be adapted at all educational levels in public and private academic institutions (e.g., K-12 and adult education courses).
• Caldecott Crash Course: Hands-On Evaluation of the Art in Picture Books (RM 216)
  • Heidi Hammond, St. Catherine University;Gail Nordstrom, Viking Library System
  • Members of the 2011 Caldecott Committee will describe their experiences and explain how you can be selected to serve. They will also explain committee workand how “the most distinguised picture book for children” is chosen. You will see how they evaluate the art in picture books using A Sick Day for Amos McGhee and Dave the Potter in such a way that you will feel comfortable evaluating the 2012 award winners.
• You Snooze, You Lose: Adopting Technology to Improve Service (RM 217)
  • Beth Carpenter, Kimberly – Little Chute Public Library, Director; and, Stef Morril, WiLS, Director
  • Death to the stereotype of libraries filled with dusty old books and shushing librarians! Libraries are dynamic places, constantly adapting and adopting technology to improve service to their customers. In this session, Beth & Stef will share examples of libraries pushing forward with new technology, along with examples of interesting technology advancements that could be applied to the library world.

Session 4 – 2:00-2:45   

• Using Reference USA to Network and Break the Hidden Job Market (RM 112)
  • Mark Kile, Assistant Branch Manager, Saint Paul Public Library
  • Experts report that 75-80% of jobs are never published. Consequently, job searchers coming to the library to look for work using typical Web bulletin boards such as Craigslist.org, or other major job search sites will find only a narrow portion of all the jobs that may be available. This is called the Hidden Job Market. To break into this job market, job seekers must learn to network their way into companies who are hiring, but not publishing job openings. Reference USA is a database that has the tools and information for digging out companies that the job seeker needs to research and connect with. The presentation will provide training to use Reference USA to help job seekers learn to find companies and network their way to employment.
• Creating a Dynamic and Useful Website for Smaller Libraries (RM 113)
  • Mark Beatty, Training Librarian, WiLS
  • This presentation will explore using WordPress, as a Content Management System, to create easy to maintain dynamic websites for small staff libraries. This approach allows libraries to have an effective virtual branch even with limited staff time and expertise. We’ll mention how to work with your local or system IT, or how to go it on your own. We’ll look at the kinds of content as well as it’s arrangement as keys to providing user friendly web sites. Delivering information that your patrons want in a convenient package.
• Minnesota Reflections and Wisconsin Heritage Online: Neighboring Digital Collections (RM 212 Learning Resource Center)
  • Marian Rengel, Minnesota Digital Library Outreach Coordinator; Emily Pfotenhauer, Wisconsin Heritage Online Manager
  • Marian Rengel, Minnesota Digital Library Outreach Coordinator, and Emily Pfotenhauer, Wisconsin Heritage Online Manager, will show off the MDL’s Minnesota Reflections (http://reflections.mndigital.org) and Wisconsin Heritage Online (http://wisconsinheritage.org/). They will highlight what is in the collections and how to get the most out of searching their collections, focusing on northern Minnesota and Wisconsin, but bringing Michigan into the conversation when possible. Marian and Emily will share stories about how they work with organizations across their states to digitize collections and then how they provide access to their collections to the people of the region. Representatives of organizations that have contributed materials to these collections will join in the presentation.
• iPadorama: How (and why!) to start a library iPad program (RM 216)
  • Laura Miller,Circulation Manager and Isa Small, Reference Assistant, Eau Claire Public Library
  • Are you interested in an iPad lending program, but not sure how to go about it, or whether it’s right for your library? Isa Small and Laura Miller from L.E. Phillips Memorial Public Library in Eau Claire, Wisconsin, will share their experiences with launching a program to lend more than 40 iPads.  Topics covered will include issues to consider before starting a program, circulation policies, technical procedures, and how the program can impact staff and patrons.
• Four Futures: Moving Libraries toward Greater Adaptability (RM 217)
  • Joshua Morril, Morril Solutions Research; and, Stef Morril, Director, WiLS
  • In October 2010, WiLS (Wisconsin Library Services) undertook a Four-Futures Scenario planning process, led by Morrill Solutions Research. This approach to strategic planning focuses on the key factors influencing the environment and industry, leading to long-term, flexible approaches. In this session, we’ll present the process used to develop a strategic plan based on the four-futures approach.

3:00-3:20 Show and Tell and Closing Remarks:

This is your chance to brag about  an innovative method for programming, a recent award received for librarianship, new initiatives, or future projects!  Share your  accomplishments! The LSLS will be providing prizes to those brave enough to share!

3:30 – 4:00 Jim Dan Hill Library Tour at UW Superior:

4:00 Social Event at Thirsty Pagan Brewing, Superior, WI (Informal)